The term graphic design was first used by William Edison Dwiginson in 1922. However, graphic-like activity has been documented in human use from the Lascaux Caves, the Roman Trojan Column, to medieval manuscripts and the neon lights of Ginza in Tokyo. In Babylon, graphic artists left coded messages on bricks.

The present Artacademy graphic design courses were first formed by the first attempts of American President Benjamin Franklin in using his newspaper The Pennsylvania Gazette (Pennsylvania Gazette) to promote his books, as well as to influence the masses.

The American advertising industry initially followed the British path of development. In the 19th century there were no courses in graphic design, why all the ads were not printed under the ruler, scattered on the page that brought difficulties in reading them. Franklin better organized the process by introducing a 14 font and mandatory headings in every ad.

Plus, illustrations not previously considered by the London editions were introduced. Logos were created by Franklin to denote common services such as ophthalmology or the grocery store. The newspaper owner was convinced of the success of short ads of no more than 10 to 20 characters that included a picture of the product, a company sign and a short description